农产品品牌传播关键节点研究--基于青岛市农产品品牌触点管理的调研

褚橙、柳桃等品牌农产品的高调走红，吸引更多目光聚焦在农业这块“品牌荒地”，重新审视农产品品牌与消费者个性沟通体系的构建。基于品牌触点管理理论，结合青岛市农产品品牌触点管理的调研数据，文章指出产品、渠道、体验、品牌活动等触点是农产品品牌与消费者关系建立的关键点，是影响农产品品牌传播效果的重要元素。农产品品牌可强化产品整体概念，规范产品包装体系；甄选渠道，加大终端管理；深耕消费者体验，“定制”个性营销，以此提升品牌传播绩效。     

诗歌“盛世图景”的建构--太宗朝宫廷诗传播过程的内在机制和意义初探

太宗朝诗歌具有雍容华丽、典雅大气的宫廷诗典型特点。从社会学与传播学的角度看，太宗朝宫廷诗所形成的风格特点，以及它对诗歌艺术乃至意识形态施加影响的方式，不仅是对南朝诗歌的承袭，而是由太宗朝宫廷诗人群体诗歌传播过程所影响与决定的。太宗朝的宫廷诗歌传播是一种典型的组织性传播，且是一种对公共性象征符号的传播与扩散活动。通过编码—解码的信息交换过程，太宗朝诗歌的“盛世图景”得以建立并巩固。     

People with disability and new disaster communications: access and the social media mash-up

This article explores how a lack of access to increasingly complex and overlapping digital communications platforms in times of disaster for people with disabilities has the potential to make already life-threatening situations considerably more dangerous. As we are increasingly coming to rely on a social media mash-up of digital platforms to assist in communications during disaster situations, the issue of accessibility for people with disabilities is as dire as if it was high ground during a tsunami or transport during a typhoon. The contemporary social media environment is characterised by a complex and overlapping network of complementary platforms, populated by user-generated content, where people communicate and exchange ideas. In this environment, YouTube videos are posted to Facebook and embedded in blogs, and Twitter is used to link to these other sites and is itself embedded in other platforms. These networks are increasingly supplementing and supplanting more traditional communication platforms, such as the television and radio, particularly in times of disaster. The concern of this paper is that the elements from which this mash-up of communications channels is made are not always accessible to people with disabilities. This evolving network of social media-based communication exposes the limits of existing Internet-based universal design.     

和合故能谐:重构当代教师的师生交往观

基于交往行为理论，建构了以真实性、正当性及真诚性为核心的师生交往评价体系，并据此进行课例分析和文献分析，明确了当前师生交往失效问题的根源在于教师在教育教学中固有的主导地位，即教师常常作为师生交往的言语者。失效的师生交往，正是源于教师漠视与学生建立沟通的正当秩序，忽视学生世界的客观知识基础以及教师对自身主观世界经验的表达失真。为调和成年人世界和未成年人世界的对立，实现有效的师生交往，对哈贝马斯"有效交往"的概念进行本土化改造，提出"和合故能谐"的观点，并以此重构当代教师的师生交往观。     

On the conditions of authority in academic publics

The discourse of some of the most powerful public figures in today’s world is often incoherent and nonsensical. Incoherent yet authoritative discourse shows that authority does not rest in language but results from non‐linguistic and pre‐textual conditions. The non‐linguistic and pre‐textual conditions are exemplified in an Australian case‐study of a media debate between the Immigration Minister and a refugee, drawing on research by Smith‐Khan (2019a, 2019b). Two such conditions are then examined with reference to academic publics. First, I ask which languages do or do not carry authority, before moving on to speaker identity as a condition of authority. The close association between English and academic excellence has resulted in diminishing the authority of academic publications in languages other than English. The same is true of publications by women and people of colour. I close by reflecting on referencing practices as forms of extending authoritativeness to voices in excluded languages and from excluded scholars in academic publics.     

Developing critical and empathic capabilities in intercultural education through the VaKE approach

One of the core goals of intercultural education is to develop critical and empathic reflection on social justice, particularly as related to humanistic choices and how individuals can counteract exclusion. The present article analyses the Values and Knowledge Education (VaKE) approach, which is aimed at raising awareness about implicit value-oriented priorities in decision-making. Through the Human Development and Capability Approach, the applicability of VaKE’s didactic principles is analysed in relation to young people’s perspectives on resettlement in Europe. The VaKE method was used at a 2013 summer camp in Austria with a culturally diverse group of young Europeans who were presented with a dilemma story that highlighted the complex issue of providing assistance to asylum seekers. The participants engaged in various knowledge and moral viability checks that enabled them to engage with opposing arguments. The participants evidenced critical reflection and self-scrutiny, as well as affiliation and empathic imagination, regarding problems that are encountered by asylum seekers.     

全连接世界的融传播

智媒体技术为各种传播形态的信息提供了“全连接”的技术支撑，人类社会自此从有信息传播边界的传统媒体时代的人际传播、群体传播、组织传播的社会生活场域，进入到信息传播边界消逝后的全连接世界。在互联网场域，信息从人际传播到群体传播再到大众传播，为此从媒介环境学角度提出“融传播”概念，分析智能媒体时代熟人社交的失控，无边界控制的赛博空间对人的多元身份确认的困惑，智媒技术对人的“监控”等对人类社会生活产生的诸多影响，并反思拟真世界中的人际沟通。     

Business-centered versus socially responsible corporate diversity communication. An assessment of stakeholder (dis)agreement on Twitter

This study assessed the business-centered and CSR-centered diversity communication of five American corporations along with the ensuing responses on the microblogging platform Twitter, the present analysis contributes to the literature on online diversity communication and public relations. The results revealed that companies that had long-term consistency in approaching diversity as CSR received more agreeable responses than those that made swift changes in the aftermath of increased pressure from activist groups. In addition, companies that communicated to a greater degree about the impact of diversity on the bottom line engendered higher user agreement than those who discussed diversity primarily from a CSR perspective.The results shed light on the importance of message consistency throughout longer periods of time.     

Transparency tested: The influence of message features on public perceptions of organizational transparency

The concept of transparency has been promoted within the public relations and business literature as both ethical and advantageous; however, the effectiveness of transparency is seldom empirically put to the test. In particular, the use of clarity, disclosure, and accuracy in organizational messages needs to be empirically examined. To this end, we conducted an online experiment using a 2 (high vs. low message transparency) x 2 (news story placed before or after an organizational statement) between-subjects design. Participants (n?=?357) perceived organizations as more transparent and credible when exposed to messages exhibiting greater levels of clarity, disclosure, and accuracy as opposed to messages that did not. Placement of an information anchor in the form of an objective news story before the organizational message increased the perceived organizational transparency when messages employed transparent design features and decreased the perceived organizational transparency when messages did not use these features. These results provide significant implications for practitioners attempting to convey organizational transparency at the tactical level through message features.     

Underlying processes of SCCT: Mediating roles of preventability,blame, and trust

Despite the prevalence of the situational crisis communication theory (SCCT; Coombs, 2007) in crisis communication research, few SCCT-based studies have examined how different crisis types affect post-crisis reputation. This study, therefore, attempts to uncover the underlying processes of SCCT. Specifically, this study examined preventability, blame, and trust as potential mediators of crisis type and organizational post-crisis reputation. A between-subjects experimental study (crisis type: victim vs. accidental vs. preventable) was conducted with 329 college students. The results revealed that crisis type had no direct effects on reputation, but it did affect preventability, blame, and trust. More significantly, the results showed that crisis type indirectly affected reputation in two distinct ways: (1) via a sequence of preventability and blame and (2) via trust. The study includes a discussion of theoretical and practical implications.